It is with great pleasure that we celebrate today, for the second consecutive year, the International Day of Marathi. A new institution that we believe will become a benchmark in the coming years and will contribute to the promotion of this unique indigenous wine variety.
The Ministry of Energy, Trade and Industry, from the beginning of the initiative of the Oenophile Group Oeno-Art and Oenognosia, has been a supporter - and will continue to do so - in the effort to promote the quality and special characteristics of Maratheytiko.
Maratheytiko, like our other indigenous varieties, stands out for the uniqueness of its flavour and aromas, presenting excellent prospects and advantages, which we must exploit in order to increase the exportability and awareness of this wine in foreign markets.
The efforts made jointly by the Ministry and the relevant bodies, through the implementation of the first National Action Plan for Cypriot wine, appear to be bearing fruit. Exports of Cypriot wines in 2021 recorded a rapid increase of more than 60% compared to the previous year.
In the context of the implementation of the National Action Plan, the Ministry proceeded, among other things, to create a modern and dynamic campaign to promote Cypriot wine in Cyprus and abroad, which includes a series of targeted actions and is now ready for implementation.
At the same time, we have intensified the implementation of measures to enhance the extroversion of Cypriot wineries and wine industries, such as the Ministry's Sponsorship Plans for participation in foreign exhibitions, the organisation of wine tasting and tasting events in Cyprus and abroad and the inclusion of articles and advertisements in specialised publications and websites. It is worth noting here that in the last 12 months some 30 targeted actions for Cypriot wine have been carried out in Cyprus and abroad.
In addition, the Ministry of Energy, Trade and Industry operates the Export Help Desk, which is responsible for facilitating contacts between our wineries and importers in 44 countries, which are covered by our 16 Trade Centres.
In addition, the Ministry of Energy, Trade and Industry operates the Export Help Desk, which is responsible for facilitating contacts between our wineries and importers in 44 countries, which are covered by our 16 Trade Centres.
Finally, within the framework of the National Support Programme for the Wine Sector, our Ministry has been implementing, since 2014, the measure concerning investments in the wine sector. This measure aims to provide support to improve the overall performance of winemaking enterprises, to adapt them to market requirements and to increase their competitiveness. It has been launched six times and grants totalling approximately €15.3 million have been approved for the benefit of 45 wineries, including 13 new wineries. To date, €13.5 million have been granted to 43 wineries.
In conclusion, I would like to express my thanks to the initiators of the initiative - the Oeno-Art Group and Oenognosia - for establishing 1 December as International Marathi Day and to wish them every success in their efforts to promote this exceptional wine variety.
In conclusion, I would like to express my thanks to the initiators of the initiative - the Oeno-Art Group and Oenognosia - for establishing 1 December as International Marathi Day and to wish them every success in their efforts to promote this exceptional wine variety.
(NG/SX)
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