Following the visit of the Deputy Minister of Tourism Mr.Savvas Perdiou to France last September, a delegation of the Deputy Ministry headed by the Deputy Minister visited the country again last week to sign a memorandum of cooperation with Alsace Destination Tourisme (Alsace Tourism Organisation). The signing of the memorandum took place in the presence of mayors and tourism operators of Alsace, as well as journalists.
The memorandum declares the commitment to close cooperation on issues of common interest between Cyprus and Alsace, such as wine routes, gastronomy, walking and cycling tourism, rural tourism, Christmas Villages, Colourful Villages, authenticity of the tourist product, etc.
On the occasion of the signing of the memorandum, Mr Perdios referred to the importance of this cooperation and informed about the actions taken in Cyprus to enrich and upgrade the tourism product of our country, with particular emphasis on the development of special forms of tourism and the promotion of quality labels.
It is noted that the Memorandum is particularly important, as apart from its substantial provisions, it is the first agreement of its kind made with a European state by the Alsace Tourism Organisation.
In another development concerning the tourism cooperation between Cyprus and France, the Secretary General of French Travel Agents, Mr. Jurgen Bachmann (Le Syndicat des Entreprises du Tour-Operating) was recently in Cyprus and made a presentation entitled "Exploring the French Outbound Tourist Market", to the tourism operators of our country, at a special event organized by the Deputy Ministry of Tourism, on Wednesday 8/6/2022.
The aim of the event was to inform tourism operators about effective ways to penetrate the French market, as well as the expectations, needs and requirements of French visitors from the destinations they choose for their holidays.
In order to further promote Cyprus to the French public, the Deputy Ministry of Tourism will host 20 journalists from reputable French media in the next few days, who will have the opportunity to get to know Cyprus' tourism product and promote our tourism identity in the French market.
Finally, it is noted that the Ministry of Tourism will participate in September with its own pavilion and an increased number of co-exhibitors at the IFTM 2022 tourism exhibition in Paris, which is the largest tourism exhibition in France.
(NΓ/EXP)
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