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Social media use and mobile apps
By 2023, nearly 8 in 10 businesses (79.9%) with 10 or more employees will be using social media. Businesses using social media are considered to be those that have a user profile, account or user license depending on the requirements and type of social media.
Specifically, 79.7% of all businesses with 10 or more employees use social media (e.g. Facebook, LinkedIn, etc.). 38.5% use multimedia content sharing sites or applications (e.g. YouTube, Instagram, etc.) and 22.7% use blogs or microblogs (e.g. Twitter, etc.). 8.5% of businesses have a mobile app for customers (e.g. loyalty or loyalty program, customer support, etc.) (Figure 1)
Internet data transfer speed
96.4% of businesses have an internet connection. High-speed Internet connections (100 Mbps or more) have increased significantly in recent years. In 2023, 72.1% of businesses have internet connections with internet connection speeds higher than 100Mbit/s compared to 17.1% in 2019. (Table 1)
In 2023, the most popular data transfer speed in Cyprus was between 100 and 500 Mbit/s (41.6% of all businesses). Businesses with a maximum data transfer speed of at least 30 Mbit/s but less than 100 Mbit/s were the second most popular with 19.3%. Businesses with a maximum data transfer speed of at least 1 Gbit/s and at least 500 Mbit/s but less than 1 Gbit/s followed with 16.1% and 14.5% respectively. The least popular speeds were less than 30 Mbit/s with 4.9%. By maximum data transfer speed we mean the data transfer speed based on the contract with the Internet Service Provider. (Figure 2)
E-commerce (E-Commerce)
In 2022, 23.5% of businesses received orders via computer networks (excluding typed e-mails). 22.4% of businesses received orders via websites or applications and 3.6% via "EDI" (Electronic Data Interchange) messages. 18.2% of enterprises received orders for products or services through their own websites or applications, while 11.9% received orders through e-marketplace websites or applications used by various enterprises to market products. 20.8% of enterprises received orders for goods or services through websites or apps from private consumers compared to 13.2% of enterprises that received orders from other enterprises and/or public authorities. (Chart 3)
Business Software Use and Data Analysis (DataAnalytics)
The most popular business software used by enterprises in Cyprus is ERP (Enterprise Resource Planning). ERP is a software used to manage the resources (information) of the business between internal departments or functions (e.g. accounting, production, sales, marketing, etc.). By 2023, 41.6% of businesses in Cyprus use ERP software. (Figure 4)
The second most popular software is CRM (Customer Relationship Management). CRM is software for managing information about customers. It facilitates communication with the customer and helps to monitor their buying habits. The customer is at the heart of the business activity. 29.5% of all businesses in Cyprus use CRM software. (Figure 4)
Next is BI (Business Intelligence). BI is software for accessing and analyzing business information. It is software for accessing and analyzing data from internal IT systems and external sources. It provides detailed presentation of findings in reports, summaries, tables, charts and maps to give users detailed information to make better decisions and better strategic planning. 20.8% of all businesses use BI software. (Figure 4)
26.6% of businesses said their employees do data analysis from any data source - internal bars (internal business information systems, sensors, smart meters, websites or social media) or external sources (from other businesses, government agencies or publicly available data from websites or social media). 13.6% of businesses choose to outsource data analysis (another business or organisation). (Table 2)
Businesses day-to-day are asked to deal with huge streams of complex data that are often updated in real time. The use of any kind of business software enables businesses to take advantage of all available information (data) and use it in order to gain a competitive advantage.
Use of Cloud Services (CloudComputing)
Cloud computing refers to ICT services used on the Internet to access software, computing power, storage capacity, etc. Such services can be provided by service providers' servers, can be easily upgraded or downgraded, and can be used "on-demand" by the user, at least after initial deployment (without the need for human communication with the service provider). A prerequisite is that these services must be paid for, either on a per-user or per-capacity-used basis or prepaid.
In 2023, 52.9% of enterprises purchased cloud computing services. The top categories of cloud computing services in enterprises are email (e.g., Email Enterprise, Microsoft Exchange Online/Office 365, etc.) (47.4%) and office software (e.g., word processors, spreadsheets (e.g., Microsoft Office Cloud), etc.) at 40.3%. The use of security software applications (e.g. antivirus, network access control) follows with 39.7% and file storage with 36.2%. (Table 3)
| Table 1 | |||||
| Data Transfer Rate (% of all enterprises (10+)) | 2019 | 2020 | [TD] 2021 | 2022 | 2023 |
| Less than 30 Mbps | 44,0 | 26.6 | 15.5 | 8.0 | 4,9 |
| 30 Mbit/s or more and less than 100 Mbit/s | 32.2 | 37,2 | 36,2 | 22,7 | 19,3 |
| At least 100 Mbps | 17.1 | 31.8 | 44.8 | 61,2 | 72,1 |
|
Table 2 |
[TR] [TD]
Use of business software and data analysis (dataanalytics)
(% of all enterprises (10+))
[/TD] [/TD] [TD]Total
[/TD] [TD]Small
[/TD] [TD]Medium
[/TD] [TD]Large
[/TD] [/TD] [/TR] [TR] [TD] [TD]Enterprises that have an enterprise resource planning (ERP) system in place
[/TD] [/TD] [TD]41,6
[/TD] [TD]37.6
[/TD] [TD]63.7
[/TD] [TD]81.5
[/TD] [/TR] [TR] [TD]Enterprises that have in operation Customer Relationship Management (CRM) software
[/TD] [TD]29,5
[/TD] [TD]27.2
[/TD] [TD]41.5
[/TD] [TD]54,4
[/TD] [/TD] [/TR] [TR] [TD]Enterprises running Business Intelligence (BI) software
[/TD] [TD]20.8
[/TD] [TD]17.3
[/TD] [TD]40.0
[/TD] [TD]54,3
[/TD] [/TR] [TR] [TD]Companies whose employees did data analytics
[/TD] [TD]26.6
[/TD] [TD]23.2
[/TD] [TD]44.8
[/TD] [TD]66,3
[/TD] [/TR] [TR] [TD]Businesses that contracted another business or organization to do data analysis for the business
[/TD] [TD]13.6
[/TD] [TD]12.1
[/TD] [TD]22.4
[/TD] [TD]26,8
[/TD] [/TR]
|
Table 3 |
[TR] [TD]
Computing services CloudCloudComputingServices)
(% of all enterprises (10+))
[/TD] [/TD] [TD]2020
[/TD] [TD]2021
[/TD] [TD]2023
[/TD] [/TR] [TR] [TD]Enterprises that pay for any cloud computing service over the internet
[/TD] [/TD] [TD]34,6
[/TD] [TD]50.3
[/TD] [TD]52.9
[/TD] [/TR] [TR] [TD]29.8
[/TD] [TD]41.9
[/TD] [TD]47,4
[/TD] [/TR] [TR] [TD]Office Software
[/TD] [TD]24.9
[/TD] [TD]34.4
[/TD] [TD]40.3
[/TD] [/TR] [TR] [TD]Security Software Applications
[/TD] [TD]...
[/TD] [TD]35.8
[/TD] [TD]39.7
[/TD] [/TR] [TR] [TD]Saving files
[/TD] [TD]23.9
[/TD] [TD]30.3
[/TD] [TD]36,2
[/TD] [/TR] [TR] [TD]Financial or accounting software applications
[/TD] [TD]13.9
[/TD] [TD]21.8
[/TD] [TD]23,0
[/TD] [/TR]
Methodological Information
Purpose
The purpose of the survey is to collect data on the use of information and communication technologies in enterprises, the use of the internet, e-commerce, data exploitation, exchange, analysis and trade, the use of cloud computing, the use of artificial intelligence technologies and pricing. The data are necessary to support the implementation of public and private sector policy programmes. The survey is co-funded by the European Union.
Coverage
The survey was conducted during the period February - June 2023 and covered approximately 4,500 enterprises with at least 10 employees in the following sectors of economic activity:
| NACE Rev.2 |
Description |
[TR] [TD]
C
[/TD] [TD]Manufacturing
[/TD] [/TR] [TR] [TD]D
[/TD] [TD]Electricity supply, Natural Gas, Steam and Air Conditioning
[/TD] [/TD] [/TR] [TR] [TD]E
[/TD] [TD]Water Supply, Wastewater Treatment, Waste Management and Remediation Activities
[/TD] [/TD] [/TR] [TR] [TD]F
[/TD] [TD]Construction
[/TD] [/TD] [/TR] [TR] [TD]G
[/TD] [TD]Wholesale and Retail Trade, Repair of motor vehicles and motorcycles
[/TD] [/TD] [/TR] [TR] [TD]H
[/TD] [TD]Transport and storage
[/TD] [/TD] [/TR] [TR] [TD]I
[/TD] [TD]Accommodation service activities and Catering Services
[/TD] [/TD] [/TR] [TR] [TD]J
[/TD] [TD]Information and Communication
[/TD] [/TD] [/TR] [TR] [TR] [TD]L
[/TD] [/TD] [TD]Property Management
[/TD] [/TR] [TR] [TD]M
[/TD] [TD]Professional, Professional, Scientific and Technical Activities
[/TD] [/TD] [/TR] [TR] [TD]N
[/TD] [TD]Administrative and Support Activities
[/TD] [/TD] [/TR] [TR] [TD]S
[TR] [TD]S
[/TD] [TD]Other Service Activities
[/TD] [/TR]
Sampling
For 2023, census data were included in the survey, all enterprises with 10 or more employees. A total of 32 economic activity groupings and 3 size categories were included: small enterprises (10-49 employees), medium enterprises (50-249 employees) and large enterprises (250+ employees)
Data collection
Data was collected using an electronic questionnaire via the internet.
Reference period
Data refer to 2023, unless otherwise stated.
Definitions
App: A software application designed for a specific purpose (e.g. entertainment, shopping, etc.) that can be downloaded and used on computers, depending on their operating system. (e.g. mobile devices such as tablets, smartphones, etc.)
Data transfer speed: The maximum data transfer speed based on the contract with the internet service provider.
E-commerce:An e-commerce transaction is the sale or purchase of goods or services conducted over computer networks, using methods specifically designed for the purpose of receiving or accepting orders.
Cloud Computing:refers to ICT services used over the Internet to access software, computing power, storage capacity, etc. They do not refer to free services, but to services for which a fee is paid.
For more information, interested parties can visit the Statistical Service Portal, under Information Society, CYSTAT-DB (Database), Information Graphic (Infographic), Methodological Information or contact Mr. Konstantinos Minas by phone or emal cmina@cystat.mof.gov.cy
Data up to 2020 are available in Excel format at Προκαθορισμένοι Πίνακες.
(ΕΑθ/ΑΦ)
Contents of this article including associated images are belongs PIO
Views & opinions expressed are those of the author and/or PIO
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