To boost tourism, Cyprus and Jordan will join forces to jointly promote travel packages, especially from faraway destinations.
Deputy Tourism Minister Savvas Perdios visited the Jordanian capital Amman to continue efforts begun in 2019 between the two countries but interrupted by the COVID-19 pandemic.
Jordan's interest is very warm, and we decided to start where we left off (in 2019) because we were stopped by the COVID-19 pandemic," Perdios told CNA from Amman.
Perdios also recalled that Jordan recently lifted all restrictions related to COVID-19 and Cyprus is expected to follow suit soon.
We feel that now is the right time to raise the issue again."
While in Amman, Perdios met with the minister of tourism and antiquities and held separate high-level meetings with representatives from the Kingdom of Jordan and the Jordan Tourism Board.
The intention is there; it was decided to work out the remaining details in the coming months."
The two countries intend to complement each other in promoting joint tourism packages.
The flight time between the two countries is only 50 minutes, Perdios said, adding that Jordan and Cyprus will conduct joint promotion campaigns.
Perdios said the goal is to promote joint travel packages next season, and promotion work should begin by the end of this year.
He said Cyprus and Jordan can complement each other with the sea and beaches and village itineraries that Cyprus has to offer.
Jordan, by contrast, offers unique desert experiences, and the two countries have different and shared cultural and historical features.
The goal is to promote four- or five-day visits for tourists visiting the two countries, as the campaign will target tourists from faraway countries whose vacations range from ten days to two weeks.
Perdios has made more than 20 trips to neighboring countries in the past few years, and he has been to Jordan five times.[/P]We feel the potential for cooperation with Jordan is great; we believe we are ready to help each other with regard to joint travel packages."
He said the agreement for 2019 should be updated as Cyprus' deputy minister added 12 new labels to the tourism experience known as "Land of Legends."
Tourist arrivals to Jordan in 2019 (before COVID) were 5.36 million, while arrivals to Cyprus in the same year reached a record 3.97 million.
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