Survey on the needs of Cypriot businesses on technology and digital transformation, was presented by Capacitor Partners together with IMR/University of Nicosia at the CITEA Digital Cyprus conference. According to the findings of the Digital Cyprus survey, 96% of businesses in Cyprus believe that digital transformation is important for the sustainability of a business.
At the same time, 89% claim that the transition to the digital era will bring new opportunities to their business, a statement said.
More than 500 businesses from all cities in Cyprus, operating locally and internationally, took part in the survey. The purpose of the survey is to determine the level of readiness and direction of businesses in Cyprus on digital transformation.
On behalf of IMR/University of Nicosia, the company's CEO, Christina Kokkalou, said that the universal assumption among businesses is that digital transformation is an integral part of business sustainability, with 9 out of 10 businesses believing that its integration will create greater growth opportunities. It is, however, worth noting and further reflecting that only 3 in 10 businesses say they are very ready to transition to the new era."
High on businesses' agendas is training staff for their transition to the digital age, with 92% emphasising developing or enhancing the digital capabilities of their staff. At the same time, around 50% of businesses say they are already using cloud technologies, CRM (client relationship management) systems, software as a service, or have invested in cybersecurity.
"In recent years, we have seen a surge in consumers' digital habits, primarily in the wake of the pandemic. It is therefore only natural that Cypriot companies should also evolve and digitize their processes, always listening to the needs of the market and the speed at which today's and tomorrow's consumers are moving," said Michael Tyrimos, CEO of Capacitor Partners.
In 2023, Cypriot companies are expected to increase their investments in communication and coordination software for internal teams and customer management.
In 2023, Cypriot companies are expected to increase their investments in communication and coordination software for internal teams and customer management.
Asked to comment on the developments, the President of the Cyprus Association of Information Technology Enterprises (CITEA), Dimitris Nisiotis, said that the Digital Cyprus survey reflects the great interest of businesses in digital transformation and the recognition of its importance for the sustainability and growth of businesses.
Such surveys are useful tools for CITEA members to listen to the views and challenges of companies and adapt their solutions based on real market needs," he concluded.
The Digital Cyprus Survey is available via the links www.digitalcyprus.org and www.capacitorpartners.com/digitalcyprussurvey.
Source: KYPE
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