Balenciaga has backed down on its mammoth $25 million lawsuit against the producers of the controversial ad campaign that sparked accusations that the luxury fashion house promotes child abuse.
Balenciaga's lawyers filed the cease-and-desist notice Friday in New York, according to documents obtained by The Post. Balenciaga President and CEO Cedric Charbit said the company has decided not to pursue litigation."
Balenciaga filed a lawsuit on November 25 against production company North Six and director Nicholas Des Jardins after the company came under "fire" for an ad.
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In her initial filing, Balenciaga claimed that the "unexplained acts and omissions of North Six and Des Jardins were malicious or, at the very least, extremely reckless."
The Post reached out to North Six and Des Jardins for comment. Representatives for both had previously denied that they were responsible for what the ad campaign repugnantly conveyed. Crowds of people who own the very expensive bags, via social media, are burning them...
The second campaign for Spring 2023 showed young children posing with teddy bears wearing sportswear - prompting celebrities to denounce the photos and social media users to rip off their Balenciaga clothing and accessories.
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The end of the lawsuit comes amid significant implications for the House.In Balenciaga's latest statement, Charbit promised better internal controls and a fund to support child protection organizations.
"I want to personally reiterate my sincere apology for the offense caused and take responsibility," Charbit wrote. "At Balenciaga, we stand together for the safety of children and do not tolerate any kind of message of violence and hatred."
Source: newsbeast.gr
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