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The new brand direction reflects the Company's evolution since its inception to date, from a start-up biotechnology company to a pioneering and world-class provider of genetic services and laboratory solutions.
The renaming undoubtedly represents a significant and noteworthy change, however, it does not differentiate the core of the Company's goals and beliefs. The core objective has been and remains to drive and strengthen the field of genetics, with a focus on providing a better quality of life for patients with genetic diseases.
With the adoption of the new identity, the Company proudly joins the Medicover family, which is composed of an international team of distinguished professionals who share common goals, values and determination towards fulfilling their mission, which is none other than to enable wider access to advanced genetic services and laboratory solutions.
Medicover Genetics remains committed to continuously providing excellent service to its partners worldwide and to the patients whose valuable trust over the years is a testament to the achievement of its goals. The rebuilding of the corporate identity includes a rebranding, a renewed look and feel given through the brand and the services offered. The companies' registration number and corresponding VAT numbers will remain the same.
As part of Medicover, a leading international healthcare and diagnostic services company founded in 1995, both the expansion of the Company's network and expertise is expected.
The process of transitioning to the new brand name, image and identity is already underway and is expected to be completed within the next few months.
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