More specifically, Honda's HR-V e:HEV, NT1100 tourer motorcycle, ADV350 scooter and EU32i generator each won a Red Dot Award: 'Product Design 2022'. A distinction awarded only to products that excel in design quality and innovation.
The Red Dot Winner Label has established itself internationally as one of the most sought-after quality labels for product design. The annual awards are presented by a jury of 50 experts from around the world. The jury members test, evaluate and study each entry, with the evaluation criteria revised and updated each year as dictated by the latest technical, social, economic and ecological developments.
The contemporary styling of the HR-V exudes the distinctive, elegant design direction of other recent Honda models, which has been recognised in international competitions in recent years. In the Red Dot 2021 competition, the Jazz e:HEV, Jazz Crosstar e:HEV and Forza 750 maxi-scooter were winners in the Product Design category, while the Honda e secured the Best of the Best award last year. The super sports Honda CBR1000RR-R Fireblade SP also won a Red Dot award, making history as the first Honda motorcycle to win this accolade.
In the design and development phase of the latest generation HR-V, Honda engineers completely overhauled the popular compact SUV. As a result, the new-generation HR-V adopts a modern coupe SUV body style that achieves an attractive combination of premium and dynamic design and excellent space utilization. Both the interior and exterior reflect Honda's new, unpretentious, contemporary design philosophy already seen in recent new models, which successfully extends the brand's reputation for quality, functionality and practicality.
It should be noted that Honda's recent accolades at the Red Dot Awards in the 'Car' category continue the program's long success story that includes the Honda S2000 (2001), Civic (2006) and European Accord Tourer (2008).
The NT1100, unveiled in October 2021, introduced a new era in touring motorcycles (New Touring Era). Comfortable, agile and, most importantly, highly enjoyable, the NT1100 built on Honda's rich heritage of touring models in design. The same for the award-winning ADV350 'adventure scooter' which brought an innovative look to the mid-range scooter market under the slogan 'New Urban Adventure'. The range of award-winning products is completed by the recently launched EU32i generator which offers plenty of power in a consumer-friendly, intelligently designed package.
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