Apple has announced that it is stopping production of the iPod Touch, a portable music player launched in 2001, 21 years ago, that revolutionized the way people find, listen to and share digital music.
The iPod was not the first portable MP3 device (the first digital music players had been around since the late 1990s), but it was the one that made a difference. At the time the iPod was released, it could only store 1,000 music tracks, whereas today it can store over 90 million songs. The iPod Touch was designed by the same team that later invented the iPhone, which quickly eclipsed the iPod, a sort of cannibalism between products from the same company.
Over the years, several iPod models have been released, such as the Nano and Shuffle, which were discontinued as of 2017. The iPod Touch which was last upgraded by Apple in 2019 is the latest model to be discontinued. Its latest versions had smartphone features such as photo taking, emailing and video calling.
Until 2011 Apple held a 70% share of the global MP3 device market and to date has sold around 450 million iPods worldwide (last year it sold 3 million compared to 250 million iPhones). The company has announced that the iPod will remain available for purchase until its stock runs out.
The iPod, which was introduced in its familiar fancy way by Steve Jobs on October 23, 2001, originally had a less ambitious goal: to create a music product that would make consumers want to then buy more Apple Macintosh computers. But within a few years, according to the BBC, the Guardian and the New York Times, the device had created a new generation of iPods with headphones in their ears wherever they went, changed the music industry itself, and set Apple on the path to becoming - thanks to the iPhone that followed - the world's largest publicly traded company.
Source: APM
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