The legendary Italian brand had the biggest increase among the 14 premium brands in the U.S. market compared to last year. Specifically, with a 25-point rise and a total score of 833, Alfa Romeo moved up eight places, moving from 9th place in 2021 to 1st place in 2022.
J.D. Power is a global leader in research and provides valuable insights for industries across a variety of sectors. Being a pioneer in artificial intelligence (AI) technology and advanced algorithmic models, it has been analyzing consumer behaviors by providing important satisfaction surveys for more than 50 years.
"Product quality and customer service are top priorities for Alfa Romeo."
"The quality of our products and customer service are top priorities for Alfa Romeo. We are proud that our brand is No. 1 among premium brands in J.D. Power's satisfaction survey," said Larry Dominique, Head of Alfa Romeo for North America. "We are focused on continuously improving the overall experience of our customers who own an Alfa Romeo."
This significant recognition for the success of Alfa Romeo's U.S. operations comes as a result of intensive work at all levels to ensure the buyer has a distinctive experience from the moment they order the car and throughout the time they enjoy using it. The upgrades to the Giulia and Stelvio production lines (Cassino plant - Italy) and the significant investment made to launch production of the new Tonale (Pomigliano d'Arco - Italy) are just one element of the brand's overall quality plan. From the design phase and cooperation with suppliers, to the production of the car and the training of the distribution network, Alfa Romeo sets as its permanent objective top quality at every stage of the processes.
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