The goal is to increase tourism flow to the island by 5 to 10 percent compared to 2022, Tourism Director Kostas Koumis said on Tuesday.
Speaking on CyBCs morning programme, Koumis said that continuing to promote an extended tourist season through October and November, is also part of strategic planning.
In addition to the UK and European market, the state is exploring other potential markets, one of which is Saudi Arabia.
This is a big new market with a particular tourist profile and requirements, Koumis said, adding that both sun-and-sea as well as mountain getaways were being actively promoted to this market.
The director said results of these focused strategies are expected soon.
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