The Corona brewery has made an unexpected collaboration with the sun for its new advertising campaign.
The company had to place its famous label on a yellow wall. As the hours pass and the sun progresses into its setting, the light creates shifting shadows that change position on its "bottle."
The "golden hour" is between 6:30 and 6:45 p.m. when the bottle "lines up" incorporating the label and the ad concludes by informing that "Corona is made from the natural world" thanks to its natural ingredients.
It took "months of research, sun projection calculations, revisions and engineering tests" to bring the imaginative advertising project to life, explains Sketch Events, the company behind the idea.
The ad is pictured on a Brighton beach in a city that has featured the UK's most eco-friendly.
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